Is Your News Really News To Anyone Besides You?

PR is a different ball game than advertising so forget what you know. It is time to think OUTSIDE of the box. Once you start seeing opportunities this way, you'll be able to spot them a mile away. It's like the last scene of the Matrix where Keanu Reeves is in the hallway and the millions of green symbols start to take shape. He no longer just sees green symbols. He sees what has been right in front of him the whole time.