Beyond posting a link to Facebook, Instagram and Twitter, (which you should saturate the week before the coverage then the week during) there are many ways to stretch publicity like a piece of laffy taffy.
Have you ever wondered when the best time to approach a journalist is? Or how to convince them to feature you? In the below post I'm sharing what time of the day you should send your pitch and how it should be structured.
Today we are talking about opportunities beyond magazines, radio and TV for publicity. If you are hesitating to reach out to editors, journalists and producers, the below 'dip your toe in the water' list of PR suggestions is perfect for you. You can start this outreach tomorrow and make major traction in your sales and business reputation.
PR is a different ball game than advertising so forget what you know. It is time to think OUTSIDE of the box. Once you start seeing opportunities this way, you'll be able to spot them a mile away. It's like the last scene of the Matrix where Keanu Reeves is in the hallway and the millions of green symbols start to take shape. He no longer just sees green symbols. He sees what has been right in front of him the whole time.
Before you ask anyone for publicity, do these two things
Put The Following 10 Things On Your Website To Increase Your Chances of Publicity
This is where you should concentrate on scoring media coverage if you are a beginner to publicity.