PR RETAINERS 6-12+ MONTHS

WHEN YOU SEE THE VALUE OF WORKING WITH A PR PROFESSIONAL WITH 13 YEARS INDUSTRY EXPERIENCE AND NEED A CUSTOMIZED LONG-TERM PR STRATEGY :

√ MEDIA COVERAGE IN

  • LOCAL
  • REGIONAL 
  • NATIONAL OR
  • GLOBAL MEDIA OUTLETS

√ FEATURES, MENTIONS, INTERVIEWS, ANNOUNCEMENTS, REVIEWS IN MAGAZINES, NEWSPAPERS, TV, RADIO, BLOGS, PODCASTS, NEWS SITES AND MORE.

√ CONNECTING WITH YOUR AUDIENCE

√ PARTNERING WITH OTHER LIKE-MINDED BRANDS

√ PARTNERING WITH SOCIAL MEDIA INFLUENCERS

√ CREATING AN EDITORIAL CALENDAR WITH PLANNED OUT OPPORTUNITIES FOR PRESS COVERAGE

√ BUILDING REWARDING RELATIONSHIPS WITH THE PRESS

√ GENERATING BRAND AWARENESS

√ INCREASING REVENUE

√ BEING HEARD, SEEN AND ADORED BY YOUR AUDIENCE

√ FEELING AT EASE WORKING WITH THE PRESS

√ HAVING AN EXPERT TO MAXIMIZE YOUR MEDIA COVERAGE SO IT CONTINUES ON AND ON AND ON.

 

INSTANT A-LA-CARTE PR SERVICES

WHEN YOU NEED PR IN A PINCH WITHOUT A BIG COMMITMENT 

√ PRESS RELEASE AND DISTRIBUTION

√ MEDIA LISTS

√ MEDIA PITCHING

√ MEDIA COACHING (PREP, PRIME AND MAXIMIZE)

FIXED PROJECTS

WHEN YOU NEED SHORT-TERM PR. FEE IS BASED ON ESTIMATED AMOUNT OF HOURS AND FOR A LIMITED AMOUNT OF TIME.

FOR EXAMPLE: YOU NEED TO GENERATE PUBLICITY FOR AN EVENT, ANNOUNCEMENT OR HAPPENING. 

TRAINING SESSIONS:

HOW TO GET PUBLICITY FOR YOUR BUSINESS

FOR INDIVIDUALS AND BUSINESSES

IN THIS HALF DAY SESSION, I WILL TEACH YOU HOW TO PITCH THE MEDIA AND WIN PUBLICITY FOR YOUR BUSINESS ON YOUR OWN USING THE EXACT STRATEGY I USE TO WIN CLIENTS FEATURES IN MAJOR TOP TIER MEDIA OUTLETS (SEE PRESS WINS PAGE). IMAGINE KNOWING THE EXACT STEPS TO WIN MEDIA COVERAGE FOR YOUR BUSINESS EVERY TIME YOU HAVE SOMETHING TO SHARE WITHOUT COMMITTING TO PAY AN ONGOING MONTHLY PREMIUM, SAVING YOU MONEY AND TIME. PLUS YOU CAN IMPLEMENT THESE STEPS THE MOMENT YOU FEEL INSPIRED, INSTEAD OF LOCATING AND WAITING ON A PROFESSIONAL'S SCHEDULE. 

THIS IS A 100% CUSTOMIZED SESSION. NOT ONLY WILL I BE TEACHING YOU THE STEPS, BUT TOGETHER WE WILL CREATE AND SEND YOUR FIRST PITCH TO THE MEDIA. THIS BLUEPRINT FOR SUCCESSFUL PITCHING AND WINNING PUBLICITY IS YOUR CUSTOMIZED PUBLIC RELATIONS TREASURE MAP THAT YOU CAN REFER BACK TO TIME AND TIME AGAIN. 

WHAT THIS TRAINING SESSION INCLUDES:

YOUR GOAL - WE SWAN DIVE INTO YOUR BUSINESS GOALS SO I CAN CURATE YOUR BEST PR PITCH STRATEGY, ALL THE WHILE YOU ARE SEEING FIRSTHAND HOW I DETERMINE WHAT YOU SHOULD FOCUS ON, ALLOWING YOU TO REPLICATE THE SAME TECHNIQUE ON YOUR OWN. 

ANGLE - IDENTIFYING WHAT IS 'NEWSWORTHY' AND WHAT THE MEDIA WILL MORE LIKELY RESPOND TO, WE WILL CREATE WHAT IS CALLED YOUR 'ANGLE.' WE WILL DEVELOP AN IDEA THAT IS POSITIVELY AH-MAZING VERSUS SO-SO. YOU'LL LEARN HOW TO THINK LIKE THE MEDIA, UNDERSTAND WHAT THEY ARE MOST LOOKING FOR, AND HAVE AN EAGLE EYE TO SPOT AN EXCELLENT OPPORTUNITY FOR PUBLICITY. 

MEDIA LIST - WE WILL CREATE YOUR GOLDEN LIST OF MEDIA PROFESSIONALS WITH THEIR CURRENT CONTACT DETAILS. THIS IS YOUR SPECIFIC LIST OF MEDIA PROFESSIONALS WHO WILL BE MOST RECEPTIVE TO YOUR PITCH AND TO YOUR BUSINESS. MEDIA PROFESSIONALS INCLUDE JOURNALISTS, TV PRODUCERS, SOCIAL INFLUENCERS, PODCASTERS, BLOGGERS, REPORTERS, RADIO INTERVIEWERS AND MORE AND CAN RANGE FROM LOCAL, REGIONAL, NATIONAL AND GLOBAL MEDIA OUTLETS. YOUR GOLDEN MEDIA LIST THAT WE CREATE WILL COMPLEMENT THE GOAL WE SET ABOVE. *I AM PARTNERED WITH THE #1 GLOBAL PR SOFTWARE COMPANY GIVING ME ACCESS TO CURRENT MEDIA CONTACTS AND OPPORTUNITIES NOT AVAILABLE TO THE PUBLIC.

YOUR PITCH, A.K.A. 'THE SELL' - THE PITCH IS THE COMPELLING SALES PITCH THAT CONVINCES THE MEDIA PROFESSIONAL TO CONTACT YOU AND LEARN MORE, OR EVEN BETTER, SAY YES IMMEDIATELY TO FEATURING YOUR BUSINESS BASED ON THE INFO PROVIDED IN THE PITCH. WE WILL WRITE YOUR PITCH, PLUS I WILL GIVE YOU THE BEST PITCH WRITING STRATEGIES THAT INCREASE YOUR CHANCES OF COVERAGE AND THAT MOST PEOPLE ARE COMPLETELY UNAWARE OF. YOU WILL ALSO LEARN THE FOLLOWING SPECIFIC TO YOUR BUSINESS:

  • THE ART OF PITCHING
  • BEST TIME TO SEND YOUR PITCH
  • HOW TO PITCH DIFFERENT MEDIA TYPES
  • WRITING EMAIL SUBJECT LINES THAT GET YOUR PITCH OPENED VERSUS TOSSED IN THE TRASH
  • HOW TO WIN OVER A MEDIA PROFESSIONAL
  • THE POWER OF CUSTOMIZED PITCHING
  • HOW TO SPARK IMMEDIATE INTEREST
  • THE COMMUNICATION PROCESS WITH A MEDIA PROFESSIONAL ONCE THEY AGREE TO FEATURE YOU

PREPPING FOR PUBLICITY - THIS IS YOUR CUSTOMIZED CHECKLIST ON HOW TO PREP FOR THE BEST PUBLICITY EXPERIENCE. IT INCLUDES HOW TO PREP YOURSELF AND YOUR EMPLOYEES (IN-HOUSE) AND TO HOW TO PREP YOUR ONLINE PRESENCE (WEBSITE, EMAILS, SOCIAL PLATFORMS, REVIEW SITES) SO THAT EVERYTHING IS SMOOTH SAILING THE DAY OF YOUR COVERAGE AND THE MEDIA PROFESSIONAL IS MORE LIKELY TO COME BACK AND DO A FOLLOW-UP STORY WITH YOU.

MAXIMIZING YOUR PUBLICITY - HOW TO LEVERAGE YOUR MEDIA COVERAGE TO WIN EVEN MORE PUBLICITY. I WILL TEACH YOU WHAT TO DO TO KEEP YOUR PUBLICITY FIRE BURNING RADIANTLY. THE FORMULA I TEACH YOU WILL TAKE WHAT WOULD BE A SHORT ONE DAY OF COVERAGE INTO CONTINUED COVERAGE THAT TAKES OVER INTERNET SEARCH OF YOUR BUSINESS FOR YEARS TO COME. 

YOUR SUCCESS - WOO HOO, YOU WON PUBLICITY! REMEMBER, THERE IS ACTUALLY SO MUCH MORE BEHIND THE CURTAIN OF PUBLICITY THAT YOU COULD BE MEASURING AS A WIN. I WILL TEACH YOU HOW TO EXPERTLY MEASURE YOUR PUBLICITY SUCCESS SO THAT YOUR PR SUCCESS HORIZON IS BROADENED 1000% !

STILL WONDERING IS PR IS RIGHT FOR YOU?

BEING FEATURED IN THE MEDIA CAN BE AN OVERNIGHT GAME CHANGER FOR SUCCESS! LITERALLY!

  • INSANE amounts of local, regional, national or international exposure
  • Increased sales and revenue
  • Major influencers mention your business
  • Excellent Reputation and 5 Star Reviews Online
  • Happy Employees
  • Opportunities for expansion, growth and creativity
  • Doors open for you everywhere, unlimited possibilities

PR PITCH PACKAGE

SHORT-TERM CONSULTING AND PITCHING ON YOUR BEHALF

AVAILABLE TO ANYONE, ANYWHERE

Imagine a PR professional crafting story angles that are magnets for the media and that get your business featured in the press, without signing a long-term contract and paying a high monthly retainer to a PR expert. 

In my PR Story Pitching Package, I will:

  • Identify EXCELLENT opportunities for media coverage 
  • Craft ENTICING story angles for the press
  • Curate your media list of local, regional or national press with your target audience 
  • Pitch the media ONE-ON-ONE to WIN YOU PRESS
  • Coach you on how to work with the press before, after and during coverage
  • Give you valuable guidance on how to MAXIMIZE YOUR MEDIA COVERAGE
  • Monitor 100% of the coverage and report back to you on how to capitalize on your next steps

BEING FEATURED IN THE MEDIA CAN BE AN OVERNIGHT GAME CHANGER FOR SUCCESS! LITERALLY!

  • INSANE amounts of local, regional, national or international exposure
  • Increased sales and revenue
  • Major influencers mention your business
  • Excellent Reputation and 5 Star Reviews Online
  • Happy Employees
  • Opportunities for expansion, growth and creativity
  • Doors open for you everywhere, unlimited possibilities

PR ILLUMINATION PACKAGE

DAY SESSION AVAILABLE TO ANYONE, ANYWHERE IN THE WORLD

THIS CONSULTING PACKAGE IS PERFECT FOR WHEN YOU NEED 1-2 PR GOLDEN NUGGET SOLUTIONS THAT MAY INCLUDE: QUICK PR MAKEOVER, IDEA JUMPSTART, PACKAGE OR SERVICE RESTRUCTURING, STORY MAGIC FOR THE PRESS, ONLINE PRESENCE POLISHING AND OVERALL SUGGESTIONS ON HOW TO BREATHE LIFE AND EXCITEMENT BACK INTO YOUR BRAND. SOMETIMES WE GET BOGGED DOWN WITH THE MONOTONY AND MINUTIAE, COUPLED WITH FINANCIAL, EMPLOYEE AND CUSTOMER STRESSES THAT WE NEED A PICK ME UP (SOME CALL IT THE SEVEN YEAR ITCH EVEN THOUGH IT MAY BE YEAR 2) ...A REASON TO BE EXCITED ABOUT OUR BRAND...A NEW STORY TO SHARE THAT GETS THE PEOPLE GOING. IF THIS SOUNDS LIKE YOU, THIS ILLUMINATING CONSULTING EXPERIENCE WILL BRING BACK THE SUNNY GOOD VIBES THAT GET YOU OUT OF BED IN THE MORNING, LOOKING FORWARD TO YOUR DAY AGAIN.

THIS PACKAGE IS AVAILABLE TO ANYONE, ANYWHERE IN THE WORLD AS CONSULTING CAN BE PROVIDED VIA SKYPE.

MASTER PR PLAN & IMPLEMENTATION

LONG-TERM STRATEGY WHEN YOU WANT US TO HANDLE ALL OF YOUR PR NEEDS, AVAILABLE TO ANYONE, ANYWHERE IN THE WORLD

IMAGINE HAVING AN ANNUAL BLUEPRINT TO PR SUCCESS WITH A PR EXPERT TO IMPLEMENT IT.

DISCOVER HOW TO GET YOUR BUSINESS FEATURED IN MAGAZINES, WORK WITH INFLUENTIAL BLOGGERS AND HOW TO PARTNER WITH MAJOR INFLUENCERS THAT TAKE YOUR BRAND TO THE NEXT LEVEL.

THE END RESULT IS A PR PLAN THAT ELEVATES YOUR ONLINE AND IN PERSON PUBLIC RELATIONS GAME.  IT DOESN'T MATTER WHAT SIZE BUSINESS YOU HAVE (PARTY OF ONE... OR ONE THOUSAND) I WILL TEACH YOU GAME CHANGER PR STRATEGIES AND GIVE YOU WINNING FORMULAS THAT LEAVE YOU FEELING EMPOWERED. TOGETHER WE WILL ACHIEVE SUCCESS FOR YOUR BUSINESS. IF YOU NEED AN EXPERT TO PROVIDE YOU WITH THE BLUEPRINT TO HIT THE GROUND RUNNING, AND VALUE HAVING YOUR PR PROFESSIONAL TO EXECUTE YOUR STRATEGY, THIS PACKAGE IS FOR YOU.

AND IF YOU CURRENTLY HAVE NO PR STRATEGY OR PERHAPS A LACKLUSTER PR PLAN IN PLACE THAT IS NOT MATCHING UP WITH THE GLORIOUSNESS YOU HAD IN MIND... THIS IS YOUR ANSWER!

SOME OF THE LONG-TERM PR PLAN INCLUSIONS: 
  • NEW OPPORTUNITIES FOR MEDIA ATTENTION
  • CRAFTED STORIES THAT THE MEDIA WILL RESPOND TO
  • IDENTIFYING AND PITCHING THE RIGHT MEDIA OUTLETS
  • DIALING IN ON YOUR EXACT TARGET MARKET (SOMETIMES WE THINK WE KNOW, BUT WE DON'T).
  • IDENTIFYING MUTUALLY BENEFICIAL PARTNERSHIPS WITH OTHER BRANDS AND WORKING WITH THEM
  • ELEVATING AND REVISING YOUR CURRENT PACKAGES OFFERS (THE SKY IS THE LIMIT HERE)
  • CREATING OFFERS THAT ENTICE
  • ELIMINATING WHAT IS NOT WORKING. (LET'S SAVE YOUR ENERGY FOR THE REWARDING STUFF).
  • COMBING THROUGH YOUR ONLINE PRESENCE AND OFFERING CLEAR SUGGESTIONS OF WEBSITE AND SOCIAL MEDIA ACCOUNT IMPROVEMENTS THAT COMPLEMENT (AND MAKE MORE WILDLY SUCCESSFUL) YOUR PR EFFORTS
  • AND MUCH, MUCH MORE! 

READY TO TAKE YOUR PR EFFORTS TO COSMIC HEIGHTS IN A SUPER SHORT AMOUNT OF TIME?

MASTER HOTEL PR PACKAGE

ANNUAL CONSULTING STRATEGY. AVAILABLE TO ANY HOTEL, ANYWHERE IN THE WORLD

READY TO PUT YOUR HOTEL ON THE MAP? WHAT WOULD IT MEAN TO YOU TO HAVE YEAR OUT ADVANCED BOOKINGS? HOW WOULD IT BE TO HAVE NEW OFFERS THAT EXCITE AND ENTICE TRAVELERS? DO YOU WANT YOUR HOTEL BRAND TO LOOK, SOUND, AND FEEL EXTRAORDINARY AND CONFIDENT ONLINE AND IN PERSON? WHETHER YOU ARE JUST BREAKING GROUND OR HAVE AN EXISTING HOTEL, ARE A 4-6 SIX STAR PROPERTY, I WILL HELP YOU. FROM ISLANDS, TO LANDLOCKED, TO ECO-CHIC, TO WELLNESS, TO LUXURY PROPERTIES, I WIN MY CLIENTS THE HOLY GRAILS OF MEDIA PLACEMENTS IN FAMILIAR OUTLETS SUCH AS CONDE NAST, TRAVEL + LEISURE, YOGA JOURNAL, THE NEW YORK TIMES AND EVEN THE WALL STREET JOURNAL.  I AM KNOWN FOR FORMING REWARDING AND CREATIVE PARTNERSHIPS FOR MY CLIENTS WITH OPPORTUNITIES SUCH AS THE SUNDANCE FILM FESTIVAL AND CELEBRITIES. IF YOU ARE LOOKING TO WORK WITH A PASSIONATE, REFRESHING AND RESULTS DRIVEN PR PROFESSIONAL THAT DELIVERS ELEVATED STRATEGY AND INSTILLS THE ENTHUSIASM BACK IN YOUR HOTEL BRAND MARKETING, HERE IS WHAT I DO BEST:

  • PINPOINT YOUR HOTEL'S HIDDEN STRENGTHS, TALENTS AND ABILITIES UNYET BROUGHT TO THE FOREFRONT
  • REEVALUATE WITH NEW EYES, POTENTIAL GOLDEN OPPORTUNITIES FOR INCREASED BOOKINGS
  • CREATE SIGNATURE HOTEL AND ACTIVITY OFFERINGS THAT WILL BE A MAGNET FOR GROUPS AND INDIVIDUAL TRAVELERS
  • DESIGN EXCLUSIVE SPA AND WELLNESS SERVICES THAT SEPARATE YOUR HOTEL FROM THE REST
  • POLISH AND REDESIGN GUIDANCE FOR YOUR WEBSITE AND SOCIAL MEDIA ONLINE PRESENCE TO SHOWCASE THESE NEW OFFERINGS
  • MAP OUT A MONTHLY PR TIMELINE THAT CLEARLY IDENTIFIES EACH MONTH'S FOCUS AND GAME PLAN 
  • PROVIDE ATTENTION GRABBING PRESS RELEASES TO COMPLEMENT YOUR NEW TIMELINE
  • BUILD STRONG AND REPUTATION BUILDING MEDIA RELATIONSHIPS ON BEHALF OF YOUR HOTEL
  • CREATE POWERFUL RELATIONSHIPS WITH ONLINE INFLUENCERS WHO FEATURE YOUR HOTEL TO YOUR TARGET MARKET
  • STRUCTURE PROMOTIONS, GIVEAWAYS AND EVENTS 
  • PITCH MEDIA OUTLETS ON YOUR HOTEL BEHALF THAT WINS POSITIVE PUBLICITY ON A CONSISTENT BASIS
  • FORM REWARDING PARTNERSHIPS WITH OTHER BRANDS THAT ARE HUGELY BENEFICIAL FOR YOUR HOTEL 
  • ORGANIZE EVENT(S) WHICH HIGHLIGHT YOUR HOTEL IN THE BEST LIGHT AND DRIVE BRAND AWARENESS
  • ALIGNMENT WITH COMPLEMENTING CHARITIES AND CAUSES IMPORTANT TO YOUR MISSION
  • ANTICIPATE OPPORTUNITIES TO CAPITALIZE ON

ADDITIONALLY, I'M ON HAND IN PERSON, EMAIL, PHONE AND VIA SKYPE FOR IDEA JUMPSTARTS, PACKAGE OR SERVICE RESTRUCTURING, STORY MAGIC FOR THE PRESS, ONLINE PRESENCE POLISHING AND OVERALL SUGGESTIONS ON HOW TO BREATHE LIFE AND EXCITEMENT BACK INTO YOUR HOTEL BRAND.